6 Tips for online marketing success

Having a website has become a  business necessity. And yet just having a website isn’t enough. It’s a great big Internet with millions of websites and it’s very easy to get lost in the crowd. That’s why Internet marketing is an integral part of online success.  Here are six tips that will help you get started.

online marketing success

  1. Convey a professional image.

Professionalism is the first step in generating trust and credibility. While you want your site to be slightly unique in its layout and imagery, it should not stray too far from what is normally accepted in your business. For example, different businesses are associated with different colours. You wouldn’t use harsh or metallic colours for a wedding organising business and law firms tend toward solid colours, mostly blues, whites and greens. This doesn’t mean you must copy established sites, but you should study them to get a good idea of what is considered professional in your area of business. Check out our 10 essential tips for small business websites.


  1. Provide quality content.

Give your visitors something in exchange for their visit. The information you provide should be helpful and answer the most common questions right up front. There should also be a way for visitors to easily get more complex questions answered. Yes, you are doing selling and yes you will need at least one call to action on every page. But, remember that search engines are looking for informative content.


  1. Consider pay-per-click advertising.

Pay-per-click is a good way to end up at the top of the page, but it is not something you should do if you have a limited advertising budget. If you do decide to use pay-per-click, then you should plan ahead and set aside money you won’t need for anything else.


  1. Optimise on site copy for SEO

While it’s true that search engines are now emphasising quality content, the use of keywords is still viable and important. Also, as content has become more important for SEO, you should make sure that your titles and tags directly reflect the content on the page. Our handy SEO checklist for small business can help you assess your existing site. 

seo optimization online marketing success

  1. Write a blog

There was a time when all you needed was a sales page and a squeeze page, not any more. The Internet has become the goto place for information and it is far more likely that today’s visitor is looking for information rather than a product. Of course, the products or services you offer are the final destination, but it’s important to lead with information. A blog is a good way to draw potential customers.


  1. Don’t forget social media

Social media is the best way to build a relationship with your customer base and a very good way to get new customers through referrals. The problem is that most entrepreneurs don’t really understand social media or how to build social media relationships. This is where a good bit of study or hiring a social media marketing company becomes necessary.


The above tips will help you move forward and achieve online marketing success. It may take work and commitment, but it’s worth it.


Related Posts

  • Measure your marketing digital marketing for small business

Digital Marketing for Small Business: easy mistakes to avoid

November 14th, 2017|0 Comments

Digital marketing for small business can be a daunting task, particularly with lingo like keywords, linking strategies, retargeting and acronyms like SEO, SEM, PPC, PPI, thrown around like lollies at Halloween! It doesn't have [...]

  • christmas digital marketing campaign

Countdown to Christmas Digital Marketing Campaign

October 10th, 2017|0 Comments

Tic, toc, the clock is ticking away and Christmas is fast approaching. Are you ready? Do you have your Christmas digital marketing campaign prepared? Planning your [...]

  • Optimising your digital marketing

Optimising your digital marketing

September 25th, 2017|0 Comments

These days, digital is an important part of any marketing campaign. And there are simple and easy things you can do to help with optimising your digital marketing efforts.   [...]

  • quality content is so important

Why quality content is so important

September 20th, 2017|0 Comments

Quality content has become one of the most important elements of any website, here’s why. There was a time, at the birth of the Internet, when just having a website was something of a [...]

  • user experience social proof online trust

Keeping visitors on your site: 59 seconds

September 11th, 2017|0 Comments

Keeping visitors on your site: 59 seconds You have less than 59 seconds to capture a visitor's attention. This is based on Nielsen Norman Group's claim that most users stay on a website for [...]

Latest Google Updates August 2017

September 1st, 2017|0 Comments

News from Google - August 2017 Google is an absolute powerhouse, and the volume of data they hold, interpret, learn and evolve from is so extensive it boggles the mind. This data is [...]

About the Author:

Get Online Australia focus on helping small business in Australia to establish, maintain and grow their online presence through affordable and effective website design and digital marketing services.

Leave A Comment