A content management system (CMS) is software that allows publishing, editing and management of content (as well as maintenance) from a central interface. It stores and organises the files you store on your website (website pages are each their own file, as are any images that are displayed on them) which is very important because today’s websites are often rich in pages and imagery. Having a program that can organise these files for you saves small businesses a lot of headaches (and money) when they are looking after their websites which helps your website be cost effective and affordable.
A great CMS makes editing and maintaining your website simpler. A poorly designed CMS can cost you time, energy and stress.
A good CMS not only manages, and helps you edit and publish your website content, it can also give you a way to:
- Add tools and functionality
- Improve SEO
- Keep your content fresh
- Maintain control over your content
- Help your visitors in their search for information
- Improve the look and feel of your website
A CMS that can make it faster and easier to publish content, including: news, products, blog posts or information about services is essential to your website. An analogy maybe that you could have a beautiful Ferrari, but then put a lawnmower engine under the hood. It immediately makes that car less effective and peform poorly. Not to mention, you won’t want to drive it nearly as much.
A good CMS will also be easy to use, meaning that you won’t have to spend money on your website design company managing and updating your content… you can do it yourself (if you choose to). The important thing is that you have this choice.
Examples of content management systems used for websites include: Weebly, Joomla, WordPress and Zencart. While different systems have their strengths and weaknesses, here at Get Online Australia we primarily use WordPress. Why?
- It is packed with features, that keep being added to.
- The learning curve for our customers is not to sharp, many of it’s icons are similar to those found in software they use everyday (like Microsoft Word)
- It is incredibly flexible in: appearance and functionality: from e-commerce to newsletter add-ons, beautiful slideshows, galleries, embedded video and even behind the scenes software like sales customer relationship management plugins.
- It is constantly being updated and improved
- SEO is made much simpler
- It is inexpensive. Wordpress is open source so using it costs nothing so there will be no expensive software updates to continually pay for.